In today’s economic environment, whether you are a professional, a business owner, an entrepreneur, an entertainer or wanting to build your future career, or, on the other hand, you want to promote a not for profit organisation, a charity, a special interest group or some other worthwhile cause or purpose, then Social Media provides a no cost way of achieving that.

Also, in the New Global Economy, uncertainty of the viability of some of the social media business model is questioned, when we have seen some big manes in commerce, industry and the financial sectors disappear to the despair of their creditors.

So, building separate networks, acts as a back-up system, should one or more of these popular networks founder and disappear. You will still have one of the other as a fall back.