Myth: Top Academic Grades Equal Top Sales Results

Fact: Sales talent is inversely related to school grades. It is easier to teach basic engineering concepts to a sales professional than it is to teach an academic "genius" to sell.

Myth: The Best Salespeople Will Make The Best Managers

Fact: When you convert a sales superstar into a manager, three things happen:

1. You lose a great salesperson
2. You gain a mediocre (or worse) manager
3. Customers suffer

Myth: Good Training Will Improve Any Salesperson’s Performance

Fact: The success rate of business positions is based on innate talent, not education. For example, all the education in the world won't make an advertising or marketing genius out of someone who doesn't have the natural talent. In sales, the best "hunters" who are great at new business development seldom make good "farmers" who can retain and service existing customers well. Likewise, design engineers suffer in production engineering positions, and tele-marketers don’t do as well in the field.

Myth: Every Salesperson Seeks Career Promotion

Fact: Good salespeople seek two things: independence and financial reward. These primary drivers veer far from the political wrangling and bureaucratic inter-dependence often present in a management position.

Myth: Highly-motivated, Hardworking Individuals Can Sell Anything To Anyone

Fact: Being a "Jack of all Trades" still translates to "Master of None." Only "Masters" produce top-line results.

Myth: Creating A Better Mousetrap Drives Customers To Your Door

Fact: Nearly 85% of all new products patented in the United States Patent Office never succeed in the real world.

Myth: The Internet Will Eventually Eliminate The Need For Salespeople

Fact: Companies that don’t offer "real people" to relate to and consult with customers are over seven times more likely to fail.

So what type of sales people and sales managers do you have?

If you really want to find out contact Glenn Dobson at the KONA Group today on 0425 200 883, because you DO have a lot to lose

 Best regards

 Glenn

 The KONA Group

 Glenn Dobson
Managing Director