In the world we live in today, we are all “self-employed”. There is absolutely no job security. We are living in an age of corporate downsizing, freelance consultants. Self-employed workers are increasing by the day. Networking is one skill you need to practice to get ahead and survive these uncertain times.
So what is “Business Networking”? It is defined as the process of establishing a beneficial relationship with other business people and potential clients and/or customers.
The Importance of Building Your Personal Brand
Have you ever been to a networking meeting collected a number of cards and then the next day sort through them only to find that you could not remember any of the people whose cards you collected? That has happened to me quite a few times. I have a whole bunch of cards of people I cannot remember. It is very important for people to remember you – if they don't remember you how do you expect any business to be referred your way?